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Woman at Work: Your Personal Brand and the Irrelevancy of Gender

by O'Brien Browne | Sep 02, 2014   ()

You're committed, engaged, hard-working and loyal: so why do incompetents rise to the top while you stay trapped in your current role at a low-level tier in the management hierarchy?

The answer doesn't lie in your job performance. It lies in how you brand or don't brand yourself to your boss, within your department, to your company and externally to your clients, competitors and social media contacts. Indeed, it is likely that those incompetents are highly competent at branding themselves to their superiors. You can learn from them.

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Source: The Huffington Post

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