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Solving the referral mystery

by Lee Frederikson | Mar 11, 2015   ()

When accountants talk about boosting referrals, the conversation usually revolves around how to get a client or other source—such as a banker or attorney friend—to put in a good word. While these sources of referrals are important, they are only the tip of the iceberg. In fact, accountants who focus solely on these traditional avenues for finding referrals are missing out on a major source of them.

So where do these extra referrals come from? Let’s get to the bottom of this mystery and then examine ways accountants can harness that knowledge to grow their businesses.

News flash: Many referrals come from people you’ve never met

A new study from Hinge shows that 81.5% of practitioners receive referrals from people who are not clients and whom they do not know. You’ve likely experienced this phenomenon in your own practice.

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Source: AICPA
Source: AICPA

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