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We're Entering the Golden Age of Female Entrepreneurship — and It'll be Amazing

by Sallie Krawcheck | Dec 17, 2015   ()

In this series, professionals predict the ideas and trends that will shape 2016. Read the posts here, then write your own (use #BigIdeas2016 in your piece).

2016 will be the year in which the forces of entrepreneurialism and feminism converge. Together, they will drive a long-wave, golden age of female entrepreneurship, which will be a positive for all of us: positive and empowering for the women who make the leap, good for the economy, good for consumers, and good for society.

This surge is being — and will be — driven by a handful of converging forces:

1) The first is the broadening recognition that startups with female leadership are more successful than those run by men only… by good measure… by some pretty significant players in the space. First Round Capital recently reported 63% better performance by its companies with women leaders than by all-male leadership teams.

2) Look around, and you’re beginning to see a critical mass of inspirational, successful female entrepreneurs, leading the way and providing examples. They’ve founded and run businesses such as 23andMe, Rent the Runway, TheRealReal, Birchbox, Spanx, Stitch Fix, Dry Bar, BaubleBar, Tory Burch, The Honest Company, Houzz, Lynda.com…[i]. You get my point. And the list gets longer every day.

No playing by the boys-club rules for these entrepreneurs. No asking permission. And they are forever banishing the concept that women’s businesses are supposed to be little or cute or limited to small-scale, home crafts. Or make-up.

 And their success is resonating, such that when I’m on business school and college campuses, entrepreneurialism is discussed at every meeting I have with female students.

3) There is a growing ecosystem supporting women entrepreneurs and women-owned businesses. These provide some combination of coaching, networking, instruction and introduction to funding sources; they include Astiaon the west coast, Springboard on the east coast, and EY’s Entrepreneurial Winning Women initiative. And women’s networks that can provide entrepreneurs with valuable peer and business connections include my ownEllevate Network, as well as other professional women’s networks, such wasUpward WomenWomen 2.0, and Levo League.

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Source: LinkedIn
Source: LinkedIn

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