Accounting Firms and the Art of Marketing

by Gail Perry | Apr 25, 2016   ()

You can go to college and major in marketing, you can take classes, read books, talk to experts, pursue a variety of avenues for gaining marketing expertise, and while all of that will be interesting and helpful and may even help you create a boilerplate marketing plan, at the end of the day, marketing is an art form. It's a way of recognizing how to build a conduit between two groups or organizations or beings. Read More

Source: CPA Practice Advisor

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