Is Branding Just for Large Accounting Firms?

by Jean Caragher | Oct 26, 2019   ()

What is branding, really? It is often misunderstood and associated with huge dollar investments - or it is thought to be simply redesigning a firm's logo or meant for only large accounting firms. None of this is correct.

Brand development is a strategy that can be used by CPA firms of all sizes because it can accomplish many important objectives simultaneously, such as:

Source: CPA Practice Advisor

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