News for Small Firm Practitioners

  • Association, CPA.com Launch ‘Shark Tank’ for Startups

    The Association of International Certified Professional Accountants and CPA.com, the American Institute of CPAs’ technology subsidiary, announced Tuesday that they are launching an initiative to provide funding and support to early-stage companies developing innovative technologies for the accounting profession.
  • The Millennial Myth: Developing Your Best Employees

    MICPA Holds Education Seminar to Develop the Next Generation Workers
  • 4 Secrets of Successful Accounting Firm Websites

    Imagine having an accounting website that reels in a regular, reliable stream of new clients each year, through a thoughtful, targeted strategy that’s completely automated. Imagine a marketing strategy so well-oiled that it practically runs itself.
  • 10 Key B2B Marketing Strategies to Grow Your Firm

    When some accounting firms think of business-to-business (B2B) marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services.
  • 3 Ways to Make Time for the Little Tasks You Never Make Time For

    We’d all like to spend our time at work on high-value activities: setting strategy, fostering innovation, mentoring promising employees, and more. But every professional faces a relentless deluge of niggling tasks — the overflowing inbox, the introductions you promised to make, the stack of paperwork you have to file, or the articles you really ought to read.
  • 5 Ways to Drive Small Firm Growth

    CPA firms across the country are thriving, according to the 2016 PCPS/CPA.com National Management of an Accounting Practice (MAP) Survey.
  • How to Compete with Large Tax-Preparation Services

    You’ve seen the ads. “We will cut you tax-preparation bills in half.” “We will file your federal tax return for free.” Although this might not affect referrals from satisfied clients walking through the door, current clients might mention the ads and say, “How can they do that?” Part of your client base may be at risk to low-cost, mass-market discounters.
  • The Top 25 Small Business Apps for 2016

    Problem solver. Communicator. Financial whiz. Running a small business involves wearing a lot of hats. If you’re looking to increase productivity and organization — or just make your life as an entrepreneur a little easier — a good app might be just what you need.
  • How to Use Technology to Grow Your Client Base

    Congratulations on having completed a much-improved 2016 tax season*! But don’t rest on your laurels when the single-biggest fact in determining your success, according to CPA Trendlines research, is how you spend your “off” season.
  • 5 Tips For Accountants Before Renewing Professional Liability Coverage

    When it’s time for CPA firms to renew professional liability insurance policies, many assume everything is the same as last year. However, questions in the application often give a heads up to new risk exposures, according to CPA Mutual, one of the leading US providers of professional liability insurance and risk management consulting to CPA firms in the country. In their experience, one in 10 firms can experience a claim each year.

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