News for Small Firm Practitioners

How to Get Prospective Clients on Your Side

by Gil Weinreich | May 02, 2014   ()

It is often said of some hot product that its excellence is so evident that it sells itself.

But bestselling author and sales coach Bob Burg says that’s just not how things work. Sure, once something is proven in the marketplace, sales can multiply. But it took a salesperson to introduce that product and influence others to purchase it.

And indeed influence is the heart of sales and the subject of Burg’s latest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion.

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Source: ThinkAdvisor
Source: ThinkAdvisor

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