News for Small Firm Practitioners

Share your in-house experts’ knowledge to raise your firm’s profile in the public eye

by Lee Fredericksen | Feb 11, 2015   ()

Clients hire CPAs, in large part, because they seek expertise. Thought leadership—becoming publicly recognized as an authority in your field—is a powerful way to display that expertise and attract clients. That’s why it’s crucial for accounting firms to showcase their in-house expertise as part of their marketing efforts.

Having a recognized expert, or what we call a “visible expert,” in your firm helps your business in many ways. According to a recent survey conducted by my company, Hinge, 66% of firms said having a high-profile expert was beneficial to their business development. And 44% saw increased professional partnership opportunities based on the presence of their in-house experts.


Source: AICPA
Source: AICPA

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