News for Small Firm Practitioners

  • Share your in-house experts’ knowledge to raise your firm’s profile in the public eye

    Clients hire CPAs, in large part, because they seek expertise. Thought leadership—becoming publicly recognized as an authority in your field—is a powerful way to display that expertise and attract clients. That’s why it’s crucial for accounting firms to showcase their in-house expertise as part of their marketing efforts.
  • 2014 MAP Survey: Firms experience growth, stockpile cash

    U.S. accounting firms are storing up equity as they prepare for a number of financial challenges over the next few years. That’s one of the findings of the 2014 Management of an Accounting Practice (MAP) Survey from the AICPA Private Companies Practice Section (PCPS) and the Texas Society of CPAs (TSCPA).
  • Are Your Fees too Low?

    A firm’s pricing doesn’t just affect its profitability. It touches every aspect of a practice, from staff compensation and workload, to which clients the firm serves, to the mix of services provided. Another crucial aspect that is sometimes overlooked is the impact that pricing has on a firm’s sale price.
  • How big is the cybersecurity risk to small businesses?

    Although large companies tend to make the biggest headlines when they are hit by data breaches, it’s a mistake to assume that hackers don’t target small businesses.
  • Tips for Building a Better Partner Compensation Plan

    Partner compensation plans have evolved significantly from the formula days of the finder, minder, and grinder. Today, more emphasis is placed on tying compensation to the firm’s strategic plan.
  • Are Your Clients Bypassing You After Tax Season?

    The annual tax filing ritual is not the only time a client may interact with the IRS—and recent trends show that your clients are more likely than ever to have an issue come up after filing. And the truth is, clients often don’t call their tax professional right away when they have a post-filing tax issue or notice.
  • How to Get Prospective Clients on Your Side

    It is often said of some hot product that its excellence is so evident that it sells itself. But bestselling author and sales coach Bob Burg says that’s just not how things work. Sure, once something is proven in the marketplace, sales can multiply. But it took a salesperson to introduce that product and influence others to purchase it.

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